PhilaPort Launches New Public Relations Campaign:
“Making Your Day Better”

PhilaPort is excited to announce the launch of a dynamic public relations campaign aimed at increasing visibility and awareness of the vital role the Port of Philadelphia plays in our daily lives. This initiative is designed to strengthen connections between the port, stakeholders, and the residents of the Delaware Valley.

With the slogan “Making Your Day Better,” the campaign will educate the public on the diverse range of products that move through our port. From wintertime fruits and vegetables to proteins, paper towels, and furniture, the Port of Philadelphia is an essential hub that supports our everyday needs. As one of Pennsylvania’s most significant economic engines, the port directly contributes to 13,000 jobs in the region.

“International trade is crucial for building world-class cities,” said Jeff Theobald, Executive Director and CEO of PhilaPort. “By fostering greater awareness, we can enhance our community’s understanding of the port’s impact and importance.”

PhilaPort is committed to continuously improving port infrastructure, ensuring that manufacturers and consumers have seamless access to global markets. “Educating the public is key to achieving our mission,” Theobald added.

The campaign will harness influential partnerships and implement targeted media outreach to raise awareness and stimulate economic growth throughout the region.

Exciting announcements and initiatives are on the horizon, and the “Making Your Day Better” campaign sets the stage for revealing many more positive developments in the weeks and months ahead.

For more information about PhilaPort and the “Making Your Day Better” campaign, please visit our website or follow us on social media.

RADIO: As heard on

TV SPOTS: As seen on

WATCH! TV Spot #1: “We Make Your Day.”

This concept highlights a day’s worth of meaningful moments, showcasing how PhilaPort enhances your daily life. The concept emphasizes that “the moments that define your day are made easier, healthier and more enjoyable thanks to the relentless efforts of the dedicated people and systems at PhilaPort.”

WATCH! TV Spot #2: “Making Connections.”

The creative in this concept uses side-by-side imagery to connect our audience with the work of PhilaPort. Highlighting the region-wide importance of the freight moving through the port, we juxtapose images of simple, well-known, but personally important products with images of the hard work and efficiency that are hallmarks of the port.